New waterproof trail shoe
“Our new waterproof trail shoe launches next month.”
PLAIN-LANGUAGE RULES
Your rules.
In your words.
LESS CHECKING.
MORE CLARITY.
Tell Mothership what to watch, when, and what should trigger an alert. Get clear alerts explaining what changed and why it matched your rules.
“Tell me when a competitor launches a new product.”
“Tell me when a competitor raises its prices.”
Monthly plan increases to $29
$19 → $29 per month
“Tell me when a brand expands into more stores.”
Coming to 120 more stores
“Our range will be available in 120 more stores next month.”
USE CASES
Track the things that matter to you.
News
Follow substantial reporting about a company and its business.
Mentions
Keep up with relevant brand mentions in the public sources you choose.
Competitors
Track product, pricing or policy changes that affect your market.
Launches
Hear when a company announces a relevant new product.
Partners
Keep up with new commercial partnerships and collaborations.
Risks
Spot public issues that could affect a brand's reputation.
Follow the signals that
shape your market.
Choose relevant news or public pages, then describe the brand changes that matter to you.
LESS MANUAL WORK.
MORE IMPORTANT UPDATES.
- 1
Tell us which brand signals matter.
Name the company and the coverage, product changes or announcements you want to follow.
- 2
Choose the sources to watch.
Set up relevant news or public company pages and review a sample of the results.
- 3
Set your rules and timing.
Decide which changes deserve an alert, how often to check and where to send updates.
- 4
Understand what changed.
Get a focused update with supporting sources to help you assess its relevance to your business.
PRICING
Simple, transparent pricing.
Start free. Monitor more as your needs grow.
Free
No credit card required.
$0/ month
Start free - One monitor
- Weekly checks
- Email alerts and logs
Starter
Keep an eye on what matters.
$39/ month
Everything in Free, plus:
- Hourly, daily or weekly checks
- 50 standard daily monitorsor 2 standard hourly monitors*
- Add 25 capacity for $19 / month
* More demanding monitors use additional capacity
MOST POPULAR
Scale
Connect your team and workflows.
$99/ month
Everything in Starter, plus:
- 150 standard daily monitorsor 6 standard hourly monitors
- Alerts via Slack, Teams, Discord, Zapier, Make, n8n and webhooks
- Multiple alert destinations per monitor
Premium
Priority support. Personalised onboarding.
$399/ month
Everything in Scale, plus:
- 600 standard daily monitorsor 25 standard hourly monitors
- Shared workspace with Owner, Editor and Viewer roles
- Priority email support
- Personalised onboarding
All prices in USDPricing FAQ
What is monitoring capacity?
Your plan’s capacity determines how many monitors you can run. One monitor can track many items, such as articles, listings or products. A standard monitor uses 1 unit for weekly or daily checks, or 24 for hourly checks. Pause a monitor to free up capacity.
Why do some monitors need more capacity?
Broader searches, more frequent checks and information that takes more work to collect can use more capacity. You’ll see how much your monitor needs before starting it.
Can I run a check on demand?
Yes. Paid plans let you check a monitor on demand, without changing its regular schedule. Each billing month includes 50 manual check units on Starter, 150 on Scale and 600 on Premium. Standard checks use 1 unit; more demanding checks use more. Unused units don’t carry over.
Can I add more capacity?
Yes. All paid plans offer add-ons at $19/month. Each adds 25 monitoring capacity units and 25 manual check units per billing month.
How does Premium onboarding work?
We’ll help you configure your first monitors, alert rules and destinations with personalised guidance. We’ll be in touch after you subscribe to get started.
What if I run out of capacity?
If your monitoring capacity is full, your active monitors continue running as scheduled. To add another monitor, pause an existing one, reduce its frequency or add more capacity.
What happens if a check fails?
Failed checks appear in your monitor’s log. We try to resolve temporary problems automatically and notify you if your input is needed. Scheduled checks, automatic recovery and failed on-demand checks don’t reduce your on-demand allowance.
How do I change or cancel my plan?
You can change or cancel your plan at any time from Settings.
Can I use it for free?
Yes, our Free plan includes one monitor checked weekly, with no credit card required or time limit.
GET STARTED
Keep important brand changes
in view.
Watch for meaningful coverage, competitor updates or new partnerships.
Your first monitor is free, with no credit card required.