Catch positioning changes
Tell me when competing brands change their main promise or target audience on their websites.
Monitors for brand managers
Choose what to watch and get alerted when it changes.
Follow product launches
Tell me when a competitor announces a product or product demonstration relevant to one of our categories.
Watch brand partnerships
Tell me when the brands I follow announce a new collaboration or sponsorship.
Track price positioning
Tell me when selected competing products move above or below the price range I set.
Catch promise complaints
Alert me to new public reviews saying our brand failed to deliver on its promise.
Watch competitor ad messages
Tell me when the competitors I choose introduce a new offer, customer message or product claim in the public ads I select.
Check sustainability claims
Tell me when competitors add, remove or change sustainability claims on their product pages.
Find competitor switching reasons
Tell me when new Trustpilot reviews of competitors explain why a customer chose them or switched away, in the markets and product categories I specify.
Catch advertised-price breaches
Tell me when a selected retailer advertises one of our products below the minimum price I provide, matching the variant and currency.
Catch inaccurate AI answers
Alert me when answers to the customer searches I choose give materially incorrect details about our products compared with the approved facts I provide.
Find relevant trademark filings
Tell me when a newly observed US trademark record uses one of the brand names I specify in the product or service classes I monitor.
Catch ad-to-page mismatches
Alert me when an offer in one of our Facebook or Instagram ads conflicts with the price, eligibility or availability on its landing page.
Compare cross-channel campaigns
Tell me when a competitor introduces a new offer or product claim across its Meta and Google advertising and explain the meaningful difference between channels.
Find competitor claim gaps
Tell me when a competitor introduces a new advertising claim while new customer reviews describe experiences that conflict with it.
Find unmet category needs
Tell me when new public posts in the product category I choose repeatedly describe an unmet customer need relevant to our capabilities and markets.