Watch competitor positioning
Tell me when competitors change their target audience, main promise or category language.
Monitors for product marketing managers
Choose what to watch and get alerted when it changes.
Catch launch announcements
Tell me when competitors announce releases that overlap the benefits in our launch brief.
Track pricing and packaging
Tell me when competing products change their plans, prices or included capabilities.
Find new customer proof
Tell me when competitors publish customer stories relevant to our priority segments.
Follow category objections
Tell me when new public reviews repeatedly raise an objection to products in our category.
Watch comparison pages
Tell me when a competitor changes a page comparing its product with ours.
Watch competitor Meta ads
Tell me when competitors launch Facebook or Instagram ads with a new offer, product claim or message aimed at the customer groups we target.
Connect competitor claims with objections
Watch competitors' Facebook and Instagram ads alongside public reviews of their products. Tell me when an advertising claim conflicts with recurring customer complaints in ways our product could address.